This gives you some insight into how one company is successfully structuring their lead generation campaign using LinkedIn. Names and target markets have been anonymised as the user in question is keen to keep their competitive advantage under wraps! This is something else that we hear regularly!
Before we dive into the LinkedIn lead gen blueprint, it is worth pointing out that the process itself is still evolving as more steps are added,and tweaks made. There are plans to use more automations in the funnel/sales process wherever possible so that it can be easily scaled up.
We offer a suite of collaboration widgets. The audience that is being targeted in this case is readily identifiable via the keywords in the job title on LinkedIn and they are reasonably open to others in this community connecting with them.
So, here’s the LinkedIn lead gen blueprint as outlined to me, enjoy!
“Hello FN,
I love connecting with other experts that work with wonderful widgets.I’d like to learn more about you and your work. My team and I have built a suite of brilliant toolsbased on the same technology. Let me know if you’d like to check it out.
Best regards,
Adam Osman”
* one refinement that we are looking at is for Step 6 to use a Zapier integration to “re-tag” users in Dux-Soup when they take a defined action.
Using this LinkedIn automation for our sales funnel, we are seeing some pretty amazing results. I personally believe that automated outreach will be a determining factor in the success of many entrepreneur-led startups.
I hope that the LinkedIn blueprint outlined above gives you some ideas as to how to move from simply building an audience to engaging prospective buyer in a dialogue as part of an automated sales funnel, which aims to generate leads that convert to sales.
I’d love to hear your feedback on the funnel and if you’d like to share a successful LinkedIn sales funnel with us on a future blog, just let me know.
Thanks
Adam Osman
Head of Marketing, Dux-Soup
Handle your entire sales pipeline, track your performances, and in the end, close more deals.
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